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Vidit Aatrey

Co-founder & CEO, Meesho

Social commerce

Turned resellers and tiny sellers into an e-commerce engine for Bharat.

Vidit Aatrey co-founded Meesho to bring e-commerce to the parts of India the big platforms underserved.

What they built

Meesho let anyone, often women running businesses from home, resell products over WhatsApp and social apps, and gave small manufacturers a low-cost route to customers in tier-2 and tier-3 towns.

Why it matters for India

Meesho is one of the clearest bets on 'Bharat', the price-sensitive, next-half-billion Indian consumer, rather than the metros everyone else fights over.