15 August 2026 · 7 min read
What are you doing with your India?
India's 80th Independence Day and 79 years free. What happened that midnight, how one man made farmers owners, and what to build with it.
Blog
Ideas for builders.
Real lessons from building in India: persuasion, offers, and what actually works while we build the network in the open.
11 August 2026 · 7 min read
Plan your year on India's festival calendar
Diwali 2026 is 8 November. Why Indian festival dates move, the full 2026 calendar, and how to plan stock and spend backwards from each one. Costs ₹0.
8 August 2026 · 13 min read
What to sell in India: find the gaps people search
Not sure what to sell in India? Use free search data on Amazon and Google to find gaps people search for but cannot buy. Costs ₹0 and one evening.
6 August 2026 · 9 min read
How to name a consumer brand in India
Kishore Biyani built about 120 brands and roughly 20 failed. What went wrong, why the name is hard to undo, and a test before you register anything.
6 August 2026 · 9 min read
Greed, fear and signalling: what India buys
Kishore Biyani built Big Bazaar around three emotions. What greed, fear and altruism actually mean on an Indian shelf, and how founders use them honestly.
6 August 2026 · 10 min read
The ECG content framework for Indian founders
Raj Shamani's ECG framework: five evergreen posts, three controversial, two for growth. What each does, and a 30-day plan you can start tonight.
6 August 2026 · 8 min read
0 to 500 crore: two experts disagree
Ananth Narayanan and Kishore Biyani argue on air about how an Indian brand scales. The stages, the breakpoints, and where they cannot agree.
6 August 2026 · 9 min read
India 1, India 2, India 3: who actually buys
Only about 10% of Indians buy what most startups sell. Kishore Biyani's segmentation, the numbers behind it, and what it means for your pricing.
29 July 2026 · 4 min read
The Great Indian Wedding: a $130B market hiding in plain sight
India spends more on weddings than on higher education. Here's how big the wedding economy really is, how it stacks up globally, and where the real openings are for founders.
20 July 2026 · 2 min read
Why we are building Build in India in the open
No stealth mode, no fake progress bars, no invented member counts. The case for building a founder network in public, starting with 100 honest conversations.
20 July 2026 · 2 min read
The Grand Slam Offer, India edition
Alex Hormozi's value equation explains why most India launches underprice and overpromise at the same time. Here is the equation, and what it means for builders here.
20 July 2026 · 2 min read
Cialdini for founders: six levers that fill a waitlist
Robert Cialdini mapped why people say yes. Here is how each of his six principles applies when you are pre-product, pre-revenue, and asking strangers for their email.
Don't just read about it.
Join the waitlist and build with us.